/* ========================================================================
   GAMEPLAN. — Growth OS design system
   Data-dense, SaaS-grade marketing surface in the brand blue.
   Loaded by the rebuilt index + tiktok pages. Legacy pages keep site.css.
   ======================================================================== */

@font-face {
  font-family: 'Oswald';
  src: url('../fonts/oswald-latin.woff2') format('woff2');
  font-weight: 400 700;
  font-display: swap;
}

:root {
  /* neutrals — black, white and the original brand blue only */
  --ink: #0A0E13;            /* near-black */
  --ink-2: #12181F;
  --ink-3: #1B242E;
  --paper: #FFFFFF;
  --canvas: #EFF3F7;         /* light tint of the brand blue */
  --canvas-2: #E2EBF1;
  --line: #D7E2EA;           /* soft blue-grey hairline */
  --line-2: #BFD1DD;
  --line-dk: rgba(255,255,255,0.12);
  --line-dk-2: rgba(255,255,255,0.22);

  /* text — black or white only, deep brand-blue for small labels */
  --text: #0A0E13;
  --text-2: #0A0E13;
  --mute: #2C4759;           /* deep shade of the brand blue */
  --mute-2: #2C4759;
  --on-ink: #FFFFFF;
  --on-ink-mute: #B4CEDD;    /* the brand blue, light, on dark */

  /* the original brand blue (#A5C6DC) and its shades */
  --brand: #A5C6DC;          /* original soft brand blue */
  --brand-soft: #CADEEA;
  --accent: #2E5A76;         /* deep shade of the brand blue, for CTAs and links */
  --accent-600: #244A62;
  --accent-700: #18384B;     /* deepest, for emphasis */
  --accent-400: #7FA8C2;     /* mid brand blue, bright on dark */
  --accent-glow: rgba(46,90,118,0.20);
  --accent-tint: #E7EFF4;

  /* data viz: shades of the brand blue + black benchmark */
  --c1: #18384B;
  --c2: #2E5A76;
  --c3: #5E88A4;
  --c4: #8FB2CA;
  --c5: #BBD3E2;
  --c-graphite: #0A0E13;     /* benchmark in black */
  --grid: #DDE7EE;
  --grid-dk: rgba(255,255,255,0.10);
  --up: #2E5A76;             /* positive in the brand blue */
  --up-soft: #E7EFF4;

  /* geometry */
  --container: 1240px;
  --wide: 1360px;
  --gutter: clamp(20px, 5vw, 56px);
  --r-xs: 8px;
  --r-sm: 12px;
  --r: 16px;
  --r-lg: 22px;
  --r-xl: 28px;
  --pill: 999px;

  /* elevation */
  --sh-1: 0 1px 2px rgba(16,30,54,0.06);
  --sh-2: 0 3px 12px rgba(16,30,54,0.07);
  --sh-card: 0 1px 3px rgba(16,30,54,0.05), 0 10px 34px -14px rgba(16,44,78,0.18);
  --sh-float: 0 24px 60px -20px rgba(13,42,74,0.34), 0 4px 14px rgba(16,30,54,0.06);
  --sh-inset: inset 0 1px 0 rgba(255,255,255,0.6);

  --ease: cubic-bezier(.22,.8,.28,1);
  --ease-out: cubic-bezier(.16,1,.3,1);

  --mono: 'JetBrains Mono', ui-monospace, 'SF Mono', 'SFMono-Regular', Menlo, monospace;
  --sans: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', system-ui, sans-serif;
  --display: 'Oswald', var(--sans);
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  font-family: var(--sans);
  background: var(--paper);
  color: var(--text);
  font-size: 16px;
  line-height: 1.6;
  letter-spacing: -0.011em;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; border: 0; background: none; color: inherit; }
::selection { background: var(--accent); color: #fff; }

/* ---------------- layout ---------------- */
.container { width: 100%; max-width: var(--container); margin: 0 auto; padding-inline: var(--gutter); }
.container.wide { max-width: var(--wide); }
.section { padding-block: clamp(64px, 9vw, 128px); position: relative; }
.section.tight { padding-block: clamp(48px, 6vw, 84px); }
.bg-canvas { background: var(--canvas); }
.bg-canvas-2 { background: var(--canvas-2); }
.bg-ink { background: var(--ink); color: var(--on-ink); }
.bg-ink .kicker { color: var(--on-ink-mute); }
.divider { height: 1px; background: var(--line); border: 0; }

/* ---------------- type ---------------- */
.kicker {
  font-family: var(--mono);
  font-weight: 500;
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--accent-600);
  display: inline-flex;
  align-items: center;
  gap: 9px;
}
.kicker::before { content: ""; width: 7px; height: 7px; background: var(--accent); border-radius: 2px; flex: none; }
.bg-ink .kicker::before { background: var(--accent-400); }

h1, h2, h3 { letter-spacing: -0.03em; line-height: 1.04; font-weight: 700; color: var(--text); }
.bg-ink h1, .bg-ink h2, .bg-ink h3 { color: #fff; }

.display {
  font-family: var(--sans);
  font-weight: 800;
  letter-spacing: -0.035em;
  line-height: 0.98;
}
h1.display { font-size: clamp(40px, 6.4vw, 82px); }
h2.h-xl { font-size: clamp(32px, 4.6vw, 60px); font-weight: 800; letter-spacing: -0.034em; line-height: 1.02; }
h2.h-lg { font-size: clamp(28px, 3.6vw, 46px); font-weight: 800; letter-spacing: -0.03em; line-height: 1.05; }
h3.h-md { font-size: clamp(20px, 2vw, 26px); font-weight: 700; letter-spacing: -0.02em; }
.accent-txt { color: var(--accent); }
.bg-ink .accent-txt { color: var(--accent-400); }
.wm-dot { color: var(--accent); }

.lede { font-size: clamp(17px, 1.6vw, 21px); line-height: 1.62; color: var(--text-2); font-weight: 400; letter-spacing: -0.012em; }
.bg-ink .lede { color: #C6DCF5; }
.measure { max-width: 62ch; }
.measure-sm { max-width: 46ch; }

.section-head { max-width: 760px; }
.section-head .lede { margin-top: 18px; }
.section-head.center { margin-inline: auto; text-align: center; }
.section-head.center .kicker { justify-content: center; }

/* ---------------- buttons ---------------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 9px;
  font-weight: 600; font-size: 15px; letter-spacing: -0.01em;
  padding: 13px 22px; border-radius: var(--pill);
  transition: transform .2s var(--ease), background .2s var(--ease), box-shadow .2s var(--ease), color .2s var(--ease), border-color .2s var(--ease);
  white-space: nowrap; line-height: 1;
}
.btn svg { width: 17px; height: 17px; }
.btn-primary { background: var(--accent); color: #fff; box-shadow: 0 1px 2px rgba(16,30,54,.1), 0 8px 20px -8px var(--accent-glow); }
.btn-primary:hover { background: var(--accent-600); transform: translateY(-1px); box-shadow: 0 10px 26px -8px rgba(46,124,184,.5); }
.btn-ink { background: var(--ink); color: #fff; }
.btn-ink:hover { background: var(--ink-3); transform: translateY(-1px); }
.btn-ghost { background: transparent; color: var(--text); border: 1px solid var(--line-2); }
.btn-ghost:hover { border-color: var(--ink); background: var(--paper); transform: translateY(-1px); }
.bg-ink .btn-ghost { color: #fff; border-color: var(--line-dk-2); }
.bg-ink .btn-ghost:hover { background: rgba(255,255,255,0.06); border-color: rgba(255,255,255,0.4); }
.btn-white { background: #fff; color: var(--ink); }
.btn-white:hover { transform: translateY(-1px); box-shadow: 0 12px 30px -10px rgba(0,0,0,.4); }
.btn-lg { padding: 16px 28px; font-size: 16px; }
.link-arrow { display: inline-flex; align-items: center; gap: 7px; font-weight: 600; color: var(--accent-600); font-size: 15px; }
.link-arrow svg { width: 16px; height: 16px; transition: transform .25s var(--ease); }
.link-arrow:hover svg { transform: translateX(4px); }
.bg-ink .link-arrow { color: var(--accent-400); }

/* ---------------- nav ---------------- */
.nav {
  position: fixed; inset: 0 0 auto 0; z-index: 200;
  padding: 14px var(--gutter);
  transition: background .35s var(--ease), border-color .35s var(--ease), backdrop-filter .35s var(--ease), padding .35s var(--ease);
  border-bottom: 1px solid transparent;
}
.nav.scrolled { background: rgba(255,255,255,0.82); backdrop-filter: blur(16px) saturate(180%); border-bottom-color: var(--line); padding-block: 10px; }
.nav-inner { max-width: var(--wide); margin: 0 auto; display: flex; align-items: center; justify-content: space-between; gap: 24px; }
.wordmark { font-family: var(--display); font-weight: 700; font-size: 27px; letter-spacing: 0.005em; line-height: 1; display: inline-flex; align-items: flex-end; color: var(--ink); }
.wordmark .sq { width: 8px; height: 8px; background: var(--accent); margin-left: 3px; margin-bottom: 3px; border-radius: 2px; }
.nav.on-dark:not(.scrolled) .wordmark { color: #fff; }
.nav.on-dark:not(.scrolled) .wordmark .sq { background: var(--accent-400); }
.nav-links { display: flex; align-items: center; gap: 30px; }
.nav-links a { font-size: 14.5px; font-weight: 500; color: var(--text-2); transition: color .2s var(--ease); }
.nav-links a:hover { color: var(--ink); }
.nav.on-dark:not(.scrolled) .nav-links a { color: #C4D0DD; }
.nav.on-dark:not(.scrolled) .nav-links a:hover { color: #fff; }
.nav-right { display: flex; align-items: center; gap: 14px; }
.nav-cta { font-size: 14.5px; font-weight: 600; padding: 10px 18px; border-radius: var(--pill); background: var(--ink); color: #fff; transition: background .2s var(--ease), transform .2s var(--ease); }
.nav-cta:hover { background: var(--accent); transform: translateY(-1px); }
.nav.on-dark:not(.scrolled) .nav-cta { background: #fff; color: var(--ink); }
.nav.on-dark:not(.scrolled) .nav-cta:hover { background: var(--brand); }
.nav-burger { display: none; width: 40px; height: 40px; border-radius: 10px; border: 1px solid var(--line-2); align-items: center; justify-content: center; }
.nav-burger span { display: block; width: 17px; height: 1.6px; background: currentColor; position: relative; }
.nav-burger span::before, .nav-burger span::after { content: ""; position: absolute; left: 0; width: 17px; height: 1.6px; background: currentColor; }
.nav-burger span::before { top: -5px; } .nav-burger span::after { top: 5px; }
.nav.on-dark:not(.scrolled) .nav-burger { color: #fff; border-color: var(--line-dk-2); }

/* ---------------- generic surfaces ---------------- */
.panel {
  background: var(--paper); border: 1px solid var(--line); border-radius: var(--r-lg);
  box-shadow: var(--sh-card);
}
.card {
  background: var(--paper); border: 1px solid var(--line); border-radius: var(--r);
  padding: 26px; transition: transform .3s var(--ease), box-shadow .3s var(--ease), border-color .3s var(--ease);
}
.card:hover { transform: translateY(-3px); box-shadow: var(--sh-card); border-color: var(--line-2); }
.grid { display: grid; gap: 20px; }
.tag {
  font-family: var(--mono); font-size: 11px; letter-spacing: 0.06em; text-transform: uppercase;
  color: var(--accent-600); background: var(--accent-tint); padding: 5px 10px; border-radius: var(--pill);
  display: inline-flex; align-items: center; gap: 6px; font-weight: 500;
}
.badge-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--up); box-shadow: 0 0 0 3px var(--up-soft); }

/* ---------------- data primitives ---------------- */
.mono { font-family: var(--mono); font-variant-numeric: tabular-nums; letter-spacing: -0.01em; }
.metric-lbl { font-family: var(--mono); font-size: 11px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--mute); font-weight: 500; }
.metric-val { font-family: var(--sans); font-weight: 800; letter-spacing: -0.035em; line-height: 1; font-variant-numeric: tabular-nums; }
.delta { display: inline-flex; align-items: center; gap: 3px; font-family: var(--mono); font-size: 12px; font-weight: 500; color: var(--up); }
.delta.down { color: var(--accent-600); }
.delta svg { width: 11px; height: 11px; }

/* KPI tile */
.kpi { background: var(--paper); border: 1px solid var(--line); border-radius: var(--r); padding: 20px; display: flex; flex-direction: column; gap: 12px; }
.kpi .metric-val { font-size: clamp(28px, 3.2vw, 40px); }
.kpi-row { display: flex; align-items: baseline; justify-content: space-between; gap: 10px; }
.bg-ink .kpi { background: var(--ink-2); border-color: var(--line-dk); }
.bg-ink .metric-lbl { color: var(--on-ink-mute); }
.bg-ink .metric-val { color: #fff; }

/* window / product mock chrome */
.window { border-radius: var(--r-lg); overflow: hidden; border: 1px solid var(--line); background: var(--paper); box-shadow: var(--sh-float); }
.window-bar { display: flex; align-items: center; gap: 8px; padding: 12px 16px; border-bottom: 1px solid var(--line); background: linear-gradient(#fff,#FBFDFE); }
.window-dots { display: flex; gap: 6px; }
.window-dots i { width: 10px; height: 10px; border-radius: 50%; background: var(--line-2); display: block; }
.window-title { font-family: var(--mono); font-size: 12px; color: var(--mute); margin-left: 6px; letter-spacing: 0.02em; }
.window-pill { margin-left: auto; font-family: var(--mono); font-size: 11px; color: var(--up); background: var(--up-soft); padding: 4px 9px; border-radius: var(--pill); display: inline-flex; align-items: center; gap: 6px; }

/* legend */
.legend { display: flex; flex-wrap: wrap; gap: 14px; }
.legend span { font-size: 12px; color: var(--mute); display: inline-flex; align-items: center; gap: 7px; font-family: var(--mono); }
.legend span::before { content: ""; width: 10px; height: 10px; border-radius: 3px; background: var(--c2); }
.legend .l1::before { background: var(--c1); }
.legend .l2::before { background: var(--c2); }
.legend .l3::before { background: var(--c3); }
.legend .l4::before { background: var(--c-graphite); }

/* progress / bar meter */
.meter { height: 8px; border-radius: var(--pill); background: var(--canvas-2); overflow: hidden; }
.meter i { display: block; height: 100%; border-radius: var(--pill); background: linear-gradient(90deg, var(--accent), var(--accent-400)); }
.bg-ink .meter { background: rgba(255,255,255,0.09); }

/* svg chart helpers */
.chart svg { width: 100%; height: auto; overflow: visible; }
.grid-line { stroke: var(--grid); stroke-width: 1; }
.bg-ink .grid-line { stroke: var(--grid-dk); }
.axis-lbl { font-family: var(--mono); font-size: 10px; fill: var(--mute-2); }
.bg-ink .axis-lbl { fill: var(--on-ink-mute); }
.area-line { fill: none; stroke: var(--accent); stroke-width: 2.5; stroke-linecap: round; stroke-linejoin: round; }
.reveal-line { stroke-dasharray: 1400; stroke-dashoffset: 1400; }
.is-in .reveal-line { animation: draw 1.6s var(--ease-out) forwards; }
@keyframes draw { to { stroke-dashoffset: 0; } }

/* ---------------- logo wall ---------------- */
.logo-wall { display: flex; flex-wrap: wrap; align-items: center; justify-content: center; gap: clamp(24px, 5vw, 60px); }
.logo-wall .lg { font-weight: 700; font-size: 19px; letter-spacing: -0.01em; color: var(--mute); opacity: .82; transition: opacity .3s, color .3s; white-space: nowrap; }
.logo-wall .lg.serif { font-family: Georgia, 'Times New Roman', serif; font-weight: 600; letter-spacing: 0; }
.logo-wall .lg.serif-it { font-family: Georgia, serif; font-style: italic; font-weight: 600; }
.logo-wall .lg:hover { opacity: 1; color: var(--text); }
.marquee { overflow: hidden; -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); }
.marquee-track { display: flex; gap: clamp(28px,5vw,64px); width: max-content; animation: marquee 42s linear infinite; }
.marquee:hover .marquee-track { animation-play-state: paused; }
@keyframes marquee { to { transform: translateX(-50%); } }

/* ---------------- feature grid (practices) ---------------- */
.feat-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.feat {
  background: var(--paper); border: 1px solid var(--line); border-radius: var(--r-lg); padding: 26px;
  display: flex; flex-direction: column; gap: 16px; position: relative; overflow: hidden;
  transition: transform .3s var(--ease), box-shadow .3s var(--ease), border-color .3s var(--ease);
}
.feat:hover { transform: translateY(-4px); box-shadow: var(--sh-card); border-color: var(--brand); }
.feat-ico { width: 42px; height: 42px; border-radius: 11px; background: var(--accent-tint); display: flex; align-items: center; justify-content: center; color: var(--accent-600); }
.feat-ico svg { width: 21px; height: 21px; }
.feat h3 { font-size: 19px; font-weight: 700; letter-spacing: -0.02em; }
.feat p { font-size: 14.5px; color: var(--text-2); line-height: 1.55; }
.feat .feat-metric { margin-top: auto; display: flex; align-items: baseline; gap: 8px; padding-top: 14px; border-top: 1px solid var(--line); }
.feat .feat-metric b { font-family: var(--sans); font-weight: 800; font-size: 22px; letter-spacing: -0.03em; color: var(--accent-700); }
.feat .feat-metric span { font-size: 12.5px; color: var(--mute); }
.feat-span-2 { grid-column: span 2; }

/* ---------------- service band ---------------- */
.band { display: grid; grid-template-columns: 1fr 1.05fr; gap: clamp(32px, 6vw, 80px); align-items: center; }
.band.flip .band-media { order: -1; }
.band-copy h2 { margin-top: 16px; }
.band-copy .lede { margin-top: 16px; }
.feature-list { list-style: none; margin-top: 26px; display: flex; flex-direction: column; gap: 13px; }
.feature-list li { display: flex; gap: 12px; font-size: 15px; color: var(--text-2); line-height: 1.5; }
.feature-list li svg { width: 19px; height: 19px; flex: none; color: var(--accent); margin-top: 1px; }
.bg-ink .feature-list li { color: #C6DCF5; }
.bg-ink .feature-list li svg { color: var(--accent-400); }
.band-cta { margin-top: 30px; display: flex; gap: 14px; flex-wrap: wrap; }

/* ---------------- stat strip ---------------- */
.stat-strip { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); border-radius: var(--r-lg); overflow: hidden; }
.bg-ink .stat-strip { background: var(--line-dk); border-color: var(--line-dk); }
.stat-cell { background: var(--paper); padding: 30px 26px; }
.bg-ink .stat-cell { background: var(--ink); }
.stat-cell .metric-val { font-size: clamp(32px, 4vw, 52px); color: var(--text); }
.bg-ink .stat-cell .metric-val { color: #fff; }
.stat-cell .metric-val em { font-style: normal; color: var(--accent); }
.bg-ink .stat-cell .metric-val em { color: var(--accent-400); }
.stat-cell p { margin-top: 8px; font-size: 14px; color: var(--mute); }

/* ---------------- case cards ---------------- */
.case-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 20px; }
.case {
  background: var(--paper); border: 1px solid var(--line); border-radius: var(--r-lg); padding: 28px;
  display: flex; flex-direction: column; gap: 20px; transition: transform .3s var(--ease), box-shadow .3s var(--ease), border-color .3s var(--ease);
}
.case:hover { transform: translateY(-4px); box-shadow: var(--sh-card); border-color: var(--line-2); }
.case-top { display: flex; align-items: center; justify-content: space-between; }
.case-client { font-weight: 700; font-size: 15px; letter-spacing: -0.01em; }
.case h3 { font-size: 22px; font-weight: 700; letter-spacing: -0.025em; line-height: 1.12; }
.case-metrics { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin-top: auto; padding-top: 20px; border-top: 1px solid var(--line); }
.case-metric .m-v { font-family: var(--sans); font-weight: 800; font-size: clamp(20px,2.4vw,27px); letter-spacing: -0.03em; color: var(--accent-700); line-height: 1; }
.case-metric .m-l { font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.06em; text-transform: uppercase; color: var(--mute); margin-top: 6px; }

/* ---------------- process ---------------- */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; counter-reset: s; }
.step { position: relative; padding-top: 26px; border-top: 2px solid var(--line); }
.step::before { counter-increment: s; content: counter(s,decimal-leading-zero); position: absolute; top: -2px; left: 0; width: 44px; height: 2px; background: var(--accent); }
.step .s-n { font-family: var(--mono); font-size: 12px; color: var(--accent-600); font-weight: 500; letter-spacing: 0.05em; }
.step h3 { font-size: 18px; font-weight: 700; margin: 10px 0 8px; letter-spacing: -0.02em; }
.step p { font-size: 14px; color: var(--text-2); line-height: 1.5; }
.bg-ink .step { border-top-color: var(--line-dk-2); }
.bg-ink .step p { color: #C6DCF5; }

/* ---------------- cta band ---------------- */
.cta-band { border-radius: var(--r-xl); background: radial-gradient(120% 140% at 15% 0%, #17324D 0%, var(--ink) 55%); color: #fff; padding: clamp(40px, 6vw, 76px); position: relative; overflow: hidden; }
.cta-band::after { content: ""; position: absolute; right: -120px; top: -120px; width: 460px; height: 460px; background: radial-gradient(closest-side, var(--accent-glow), transparent 70%); }

/* ---------------- footer ---------------- */
.footer { background: var(--ink); color: var(--on-ink); padding-block: clamp(56px,7vw,88px) 40px; }
.footer a { color: var(--on-ink-mute); font-size: 14.5px; transition: color .2s; }
.footer a:hover { color: #fff; }
.footer-grid { display: grid; grid-template-columns: 1.6fr 1fr 1fr 1fr; gap: 40px; }
.footer h4 { font-family: var(--mono); font-size: 12px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--on-ink-mute); margin-bottom: 18px; font-weight: 500; }
.footer ul { list-style: none; display: flex; flex-direction: column; gap: 11px; }
.footer-bottom { display: flex; align-items: center; justify-content: space-between; gap: 20px; margin-top: 56px; padding-top: 26px; border-top: 1px solid var(--line-dk); flex-wrap: wrap; }
.footer-bottom p { font-size: 13px; color: var(--on-ink-mute); }

/* ---------------- reveal motion ---------------- */
.reveal { opacity: 0; transform: translateY(22px); transition: opacity .7s var(--ease-out), transform .7s var(--ease-out); }
.reveal.is-in { opacity: 1; transform: none; }
.reveal.d1 { transition-delay: .06s; } .reveal.d2 { transition-delay: .12s; }
.reveal.d3 { transition-delay: .18s; } .reveal.d4 { transition-delay: .24s; } .reveal.d5 { transition-delay: .3s; }
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  .marquee-track, .is-in .reveal-line { animation: none; }
  .reveal-line { stroke-dashoffset: 0; }
}

/* ---------------- responsive ---------------- */
@media (max-width: 1024px) {
  .feat-grid { grid-template-columns: repeat(2, 1fr); }
  .feat-span-2 { grid-column: span 2; }
  .band { grid-template-columns: 1fr; gap: 36px; }
  .band.flip .band-media { order: 0; }
  .stat-strip { grid-template-columns: repeat(2, 1fr); }
  .steps { grid-template-columns: repeat(2, 1fr); }
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 32px; }
}
@media (max-width: 720px) {
  .nav-links { display: none; }
  .nav-burger { display: inline-flex; }
  .feat-grid { grid-template-columns: 1fr; }
  .feat-span-2 { grid-column: auto; }
  .case-grid { grid-template-columns: 1fr; }
  .steps { grid-template-columns: 1fr; }
  .stat-strip { grid-template-columns: 1fr 1fr; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  h1.display { font-size: clamp(34px, 11vw, 52px); }
}
@media (max-width: 480px) {
  .stat-strip { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr; }
}

/* mobile menu */
.mobile-menu { position: fixed; inset: 0; z-index: 190; background: var(--ink); color: #fff; padding: 90px var(--gutter) 40px; transform: translateY(-100%); transition: transform .4s var(--ease); display: flex; flex-direction: column; gap: 6px; }
.mobile-menu.open { transform: none; }
.mobile-menu a { font-size: 26px; font-weight: 700; letter-spacing: -0.02em; padding: 14px 0; border-bottom: 1px solid var(--line-dk); color: #fff; }
.mobile-menu .btn { margin-top: 24px; }

/* ========================================================================
   WIDGETS — dashboards, charts, gauges, phone mocks (shared by index+tiktok)
   ======================================================================== */

/* segmented control */
.seg { display: inline-flex; background: var(--canvas-2); border-radius: var(--pill); padding: 3px; gap: 2px; }
.seg button { font-family: var(--mono); font-size: 12px; font-weight: 500; letter-spacing: 0.02em; color: var(--mute); padding: 7px 14px; border-radius: var(--pill); transition: background .25s var(--ease), color .25s var(--ease), box-shadow .25s var(--ease); }
.seg button.active { background: #fff; color: var(--accent-700); box-shadow: var(--sh-1); }

/* HERO cycling dashboard */
.hero-dash { position: relative; padding: 0; overflow: hidden; }
.dash-bar { display: flex; align-items: center; gap: 12px; padding: 13px 18px; border-bottom: 1px solid var(--line); background: linear-gradient(#fff,#FAFCFE); flex-wrap: wrap; }
.dash-bar .d-title { font-family: var(--mono); font-size: 12.5px; color: var(--text); font-weight: 500; display: inline-flex; align-items: center; gap: 8px; }
.dash-bar .d-title .sq { width: 8px; height: 8px; border-radius: 2px; background: var(--brand); }
.dash-body { position: relative; min-height: 372px; }
.dash-view { position: absolute; inset: 0; padding: 22px 24px; background: var(--paper); opacity: 0; transform: translateY(8px); pointer-events: none; transition: opacity .4s var(--ease), transform .4s var(--ease); }
.dash-view.active { opacity: 1; transform: none; pointer-events: auto; }
.dash-head { display: flex; align-items: center; justify-content: space-between; gap: 12px; margin-bottom: 16px; }
.dash-head h4 { font-size: 16px; font-weight: 700; letter-spacing: -0.01em; }
@media (max-width: 560px){ .dash-body { min-height: 430px; } }

/* KPI legend row (the olipop-style brand numbers) */
.brand-kpis { display: grid; grid-template-columns: repeat(5, 1fr); gap: 0; border: 1px solid var(--line); border-radius: var(--r-sm); overflow: hidden; margin-bottom: 18px; }
.brand-kpis .bk { padding: 11px 13px; border-right: 1px solid var(--line); }
.brand-kpis .bk:last-child { border-right: 0; }
.brand-kpis .bk .n { font-family: var(--mono); font-size: 12px; color: var(--mute); display: flex; align-items: center; gap: 6px; white-space: nowrap; }
.brand-kpis .bk .n::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--dot,var(--c3)); flex: none; }
.brand-kpis .bk .v { font-family: var(--sans); font-weight: 800; font-size: clamp(18px,2.2vw,24px); letter-spacing: -0.03em; margin-top: 5px; font-variant-numeric: tabular-nums; }
.brand-kpis .bk.you { background: var(--accent-tint); }
.brand-kpis .bk.you .v { color: var(--accent-700); }
.brand-kpis .bk.mute { opacity: .5; }

/* gauge */
.gauge-wrap { display: flex; align-items: center; gap: 22px; }
.gauge { position: relative; width: 148px; height: 148px; flex: none; }
.gauge .g-num { position: absolute; inset: 0; display: flex; flex-direction: column; align-items: center; justify-content: center; }
.gauge .g-num b { font-family: var(--sans); font-weight: 800; font-size: 40px; letter-spacing: -0.03em; line-height: 1; color: var(--text); font-variant-numeric: tabular-nums; }
.gauge .g-num span { font-family: var(--mono); font-size: 11px; color: var(--mute); margin-top: 2px; }
.gauge-tag { display: inline-flex; align-items: center; gap: 7px; font-size: 13px; font-weight: 600; color: var(--up); background: var(--up-soft); padding: 7px 12px; border-radius: var(--pill); }
.gauge-note { font-size: 13.5px; color: var(--text-2); line-height: 1.5; margin-top: 12px; max-width: 30ch; }

/* platform rows (AI engines) */
.plat-rows { display: flex; flex-direction: column; }
.plat-row { display: grid; grid-template-columns: 1.4fr 1fr 64px; gap: 12px; align-items: center; padding: 12px 4px; border-top: 1px solid var(--line); }
.plat-row:first-child { border-top: 0; }
.plat-row .pl-name { display: flex; align-items: center; gap: 10px; font-weight: 600; font-size: 14px; }
.plat-row .pl-ico { width: 26px; height: 26px; border-radius: 7px; background: var(--canvas-2); display: flex; align-items: center; justify-content: center; font-family: var(--mono); font-size: 11px; font-weight: 700; color: var(--accent-700); flex: none; }
.plat-row .pl-bar { height: 7px; border-radius: var(--pill); background: var(--canvas-2); overflow: hidden; }
.plat-row .pl-bar i { display: block; height: 100%; background: linear-gradient(90deg,var(--accent),var(--accent-400)); border-radius: var(--pill); }
.plat-row .pl-val { font-family: var(--mono); font-size: 13px; font-weight: 500; text-align: right; color: var(--text); font-variant-numeric: tabular-nums; }

/* donut */
.donut { width: 96px; height: 96px; flex: none; }
.donut-legend { display: flex; flex-direction: column; gap: 8px; }
.donut-legend span { font-family: var(--mono); font-size: 12px; color: var(--text-2); display: flex; align-items: center; gap: 8px; }
.donut-legend span i { width: 9px; height: 9px; border-radius: 2px; display: inline-block; }

/* mini table (keyword opportunities / rank) */
.mini-table { width: 100%; border-collapse: collapse; }
.mini-table th { font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.06em; text-transform: uppercase; color: var(--mute); font-weight: 500; text-align: left; padding: 0 0 10px; border-bottom: 1px solid var(--line); }
.mini-table th.r, .mini-table td.r { text-align: right; }
.mini-table td { padding: 11px 0; border-bottom: 1px solid var(--line); font-size: 14px; }
.mini-table tr:last-child td { border-bottom: 0; }
.mini-table .kw { font-weight: 600; }
.mini-table .vol { font-family: var(--mono); font-weight: 600; font-variant-numeric: tabular-nums; }
.pos-pill { font-family: var(--mono); font-size: 12px; font-weight: 600; padding: 3px 8px; border-radius: 6px; background: var(--up-soft); color: var(--up); display: inline-block; }
.pos-pill.new { background: var(--accent-tint); color: var(--accent-700); }

/* stacked share bar */
.share-bar { display: flex; height: 40px; border-radius: 10px; overflow: hidden; border: 1px solid var(--line); }
.share-bar i { display: flex; align-items: center; justify-content: center; font-family: var(--mono); font-size: 12px; font-weight: 600; color: #fff; }

/* two-panel dash layouts */
.dash-2 { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.dash-2 .sub { border: 1px solid var(--line); border-radius: var(--r-sm); padding: 16px; }
.dash-2 .sub h5 { font-family: var(--mono); font-size: 11px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--mute); font-weight: 500; margin-bottom: 12px; }
@media (max-width: 560px){ .dash-2 { grid-template-columns: 1fr; } .brand-kpis { grid-template-columns: repeat(3,1fr); } .brand-kpis .bk:nth-child(3){ border-right:0;} }

/* ambient hero glow + dotgrid */
.hero-os { position: relative; overflow: hidden; }
.hero-os::before { content:""; position:absolute; top:-30%; right:-10%; width:720px; height:720px; background: radial-gradient(closest-side, rgba(165,198,220,.34), transparent 70%); pointer-events:none; z-index:0; }
.dotgrid { position:absolute; inset:0; background-image: radial-gradient(var(--line-2) 1px, transparent 1px); background-size: 30px 30px; -webkit-mask-image: radial-gradient(70% 60% at 60% 20%, #000, transparent 75%); mask-image: radial-gradient(70% 60% at 60% 20%, #000, transparent 75%); opacity:.5; pointer-events:none; }

/* floating stat chips over hero dash */
.float-chip { position: absolute; background: rgba(255,255,255,.72); backdrop-filter: blur(12px); border: 1px solid rgba(255,255,255,.9); box-shadow: var(--sh-float); border-radius: 14px; padding: 12px 15px; display: flex; flex-direction: column; gap: 3px; z-index: 5; }
.float-chip .fc-l { font-family: var(--mono); font-size: 10.5px; letter-spacing: 0.06em; text-transform: uppercase; color: var(--mute); }
.float-chip .fc-v { font-weight: 800; font-size: 20px; letter-spacing: -0.03em; font-variant-numeric: tabular-nums; display:flex; align-items:baseline; gap:6px; }
.float-chip .delta { font-size: 11px; }

/* TikTok phone mock */
.phone { width: 260px; border-radius: 30px; background: #0B0B0B; padding: 10px; box-shadow: var(--sh-float); position: relative; border: 1px solid #262626; }
.phone .screen { border-radius: 22px; overflow: hidden; background: linear-gradient(180deg,#1a1a1f,#0c0c0f); aspect-ratio: 9/17; position: relative; }
.phone .notch { position: absolute; top: 8px; left: 50%; transform: translateX(-50%); width: 92px; height: 20px; background: #0B0B0B; border-radius: 12px; z-index: 6; }
.live-badge { position: absolute; top: 16px; left: 14px; z-index: 5; background: #FE2C55; color: #fff; font-family: var(--mono); font-size: 10px; font-weight: 700; letter-spacing: .08em; padding: 4px 8px; border-radius: 6px; display:flex; align-items:center; gap:5px; }
.live-badge::before { content:""; width:6px; height:6px; border-radius:50%; background:#fff; }
.live-viewers { position:absolute; top:16px; right:14px; z-index:5; background: rgba(0,0,0,.4); color:#fff; font-family:var(--mono); font-size:10px; padding:4px 8px; border-radius:6px; display:flex; align-items:center; gap:5px; }
.live-product { position: absolute; left: 12px; bottom: 92px; z-index: 5; background: rgba(255,255,255,.96); border-radius: 12px; padding: 8px; display: flex; gap: 9px; align-items: center; width: 180px; box-shadow: 0 8px 20px rgba(0,0,0,.3); }
.live-product .thumb { width: 40px; height: 40px; border-radius: 8px; background: linear-gradient(135deg,var(--brand),var(--accent)); flex:none; }
.live-product .lp-t { font-size: 11px; font-weight: 700; color:#111; line-height:1.2; }
.live-product .lp-p { font-family: var(--mono); font-size: 12px; font-weight: 700; color: var(--accent-700); margin-top:2px; }
.live-product .lp-cart { margin-left:auto; background: #FE2C55; color:#fff; font-size:10px; font-weight:700; padding:6px 8px; border-radius:8px; white-space:nowrap; }
.live-cap { position:absolute; left:12px; right:60px; bottom:54px; z-index:5; color:#fff; font-size:11px; line-height:1.35; text-shadow:0 1px 4px rgba(0,0,0,.5); }
.live-actions { position:absolute; right:12px; bottom:70px; z-index:5; display:flex; flex-direction:column; gap:16px; align-items:center; }
.live-actions i { width:34px; height:34px; border-radius:50%; background:rgba(255,255,255,.16); backdrop-filter:blur(6px); display:block; }
.phone-gmv { position:absolute; z-index:6; background:#fff; border:1px solid var(--line); box-shadow:var(--sh-float); border-radius:14px; padding:12px 15px; }

/* dark-band widget variants */
.bg-ink .panel, .bg-ink .card, .bg-ink .window { background: var(--ink-2); border-color: var(--line-dk); }
.bg-ink .mini-table th, .bg-ink .mini-table td { border-color: var(--line-dk); }
.bg-ink .mini-table td { color: var(--on-ink); }
.bg-ink .mini-table th { color: var(--on-ink-mute); }

/* eyetracking gaze heat */
.gaze { position: relative; border-radius: var(--r); overflow: hidden; background: linear-gradient(135deg,#0d2338,#0b0e12); aspect-ratio: 16/10; }
.gaze .blob { position:absolute; border-radius:50%; filter: blur(6px); mix-blend-mode: screen; }
.gaze-dot { position:absolute; width:10px; height:10px; border:2px solid #fff; border-radius:50%; box-shadow:0 0 0 4px rgba(255,255,255,.15); }
.gaze-path { position:absolute; inset:0; }

/* generic 3-up metric inside band media */
.mini-kpis { display:grid; grid-template-columns:repeat(3,1fr); gap:12px; }
.mini-kpis .mk { border:1px solid var(--line); border-radius:var(--r-sm); padding:14px; }
.mini-kpis .mk .v { font-weight:800; font-size:24px; letter-spacing:-0.03em; color:var(--accent-700); font-variant-numeric:tabular-nums; }
.mini-kpis .mk .l { font-family:var(--mono); font-size:10.5px; letter-spacing:.05em; text-transform:uppercase; color:var(--mute); margin-top:5px; }

/* ========================================================================
   FORMS + inner-page helpers (contact, join, etc.)
   ======================================================================== */
.form { display: flex; flex-direction: column; gap: 20px; }
.field { display: flex; flex-direction: column; gap: 8px; }
.field label, .form label.lbl { font-family: var(--mono); font-size: 11px; letter-spacing: 0.1em; text-transform: uppercase; color: var(--mute); font-weight: 500; }
.field input, .field select, .field textarea {
  font-family: var(--sans); font-size: 15px; color: var(--text);
  background: var(--paper); border: 1px solid var(--line-2); border-radius: var(--r-sm);
  padding: 13px 15px; transition: border-color .2s var(--ease), box-shadow .2s var(--ease); width: 100%;
}
.field textarea { min-height: 130px; resize: vertical; line-height: 1.55; }
.field input::placeholder, .field textarea::placeholder { color: var(--mute-2); }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--accent); box-shadow: 0 0 0 3px var(--accent-glow); }
.row2 { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.checks { display: grid; grid-template-columns: 1fr 1fr; gap: 10px; }
.check { display: flex; align-items: center; gap: 10px; border: 1px solid var(--line-2); border-radius: var(--r-sm); padding: 12px 14px; font-size: 14px; cursor: pointer; transition: border-color .2s var(--ease), background .2s var(--ease); }
.check:hover { border-color: var(--accent); background: var(--accent-tint); }
.check input { width: auto; accent-color: var(--accent); }
.honeypot { position: absolute; left: -9999px; }
@media (max-width: 560px) { .row2, .checks { grid-template-columns: 1fr; } }

/* inner page hero (smaller than homepage) */
.page-hero { padding-top: clamp(120px, 15vh, 168px); }
.page-hero.bg-ink { background: radial-gradient(120% 130% at 85% -20%, #16233a 0%, var(--ink) 55%); }
.page-hero h1 { font-size: clamp(40px, 6vw, 74px); }

/* contact / two-column layouts */
.split { display: grid; grid-template-columns: 1.25fr 1fr; gap: clamp(28px, 5vw, 64px); align-items: start; }
@media (max-width: 900px) { .split { grid-template-columns: 1fr; } }

/* simple prose (privacy / legal) */
.prose { max-width: 760px; }
.prose h2 { font-size: clamp(22px, 2.4vw, 30px); font-weight: 700; letter-spacing: -0.02em; margin: 40px 0 14px; }
.prose h3 { font-size: 18px; font-weight: 700; margin: 26px 0 10px; }
.prose p, .prose li { color: var(--text-2); font-size: 16px; line-height: 1.7; }
.prose p { margin-bottom: 14px; }
.prose ul { padding-left: 22px; margin-bottom: 16px; }
.prose li { margin-bottom: 6px; }
.prose a { color: var(--accent-600); font-weight: 500; }
.prose strong { color: var(--text); }

/* contact info list */
.info-row { display: flex; flex-direction: column; gap: 4px; padding: 18px 0; border-top: 1px solid var(--line); }
.info-row:first-child { border-top: 0; }
.info-row .info-k { font-family: var(--mono); font-size: 11px; letter-spacing: 0.08em; text-transform: uppercase; color: var(--mute); }
.info-row a, .info-row .info-v { font-size: 16px; font-weight: 600; color: var(--text); }
.info-row a:hover { color: var(--accent); }

/* role / job cards */
.role { display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 24px 26px; border: 1px solid var(--line); border-radius: var(--r); background: var(--paper); transition: transform .25s var(--ease), box-shadow .25s var(--ease), border-color .25s var(--ease); }
.role:hover { transform: translateY(-2px); box-shadow: var(--sh-card); border-color: var(--line-2); }
.role h3 { font-size: 19px; font-weight: 700; letter-spacing: -0.02em; }
.role .role-meta { font-size: 13.5px; color: var(--mute); margin-top: 4px; }

/* dark-band text: white or light blue only, never dark ink */
.bg-ink .stat-cell p, .bg-ink .gauge-note, .bg-ink p.mute, .bg-ink .metric-lbl { color: var(--on-ink-mute); }
.cta-band .metric-lbl, .cta-band p { color: var(--on-ink-mute); }
.tk-hero .metric-lbl { color: var(--on-ink-mute); }

/* ===== stronger data graphics (bigger, clearer scale) ===== */
.grid-line { stroke: var(--grid); stroke-width: 1.25; }
.axis-lbl { font-family: var(--mono); font-size: 11px; fill: var(--mute); font-weight: 500; }
.chart svg { overflow: visible; }
.chart polyline, .chart .area-line { stroke-linecap: round; stroke-linejoin: round; }
.axis-y { font-family: var(--mono); font-size: 11px; fill: var(--mute); font-weight: 600; }
.axis-x { font-family: var(--mono); font-size: 11px; fill: var(--mute); font-weight: 500; }
.bg-ink .axis-lbl, .bg-ink .axis-y, .bg-ink .axis-x { fill: var(--on-ink-mute); }

/* ===== image logo wall / carousel ===== */
.marquee-track img.logo-img, .logo-wall img.logo-img {
  height: 40px; width: auto; max-width: 168px; object-fit: contain; display: block;
  filter: grayscale(1) brightness(0) opacity(0.78);
  transition: filter .3s var(--ease), opacity .3s var(--ease);
}
.marquee-track img.logo-img:hover, .logo-wall img.logo-img:hover { filter: grayscale(1) brightness(0) opacity(1); }
.marquee-track .lg, .logo-wall .lg { display: inline-flex; align-items: center; }
.logo-strip { display: flex; flex-wrap: wrap; align-items: center; justify-content: center; gap: clamp(28px,5vw,64px); }

/* ========================================================================
   ORIGINAL LOOK — white, black and the blue #a4e1f9 ONLY, Oswald uppercase.
   This block overrides the tokens and key components above.
   ======================================================================== */
:root{
  --ink:#000; --ink-2:#0a0a0a; --ink-3:#161616;
  --paper:#fff; --canvas:#fff; --canvas-2:#fff;
  --line:rgba(0,0,0,.12); --line-2:rgba(0,0,0,.24);
  --line-dk:rgba(255,255,255,.16); --line-dk-2:rgba(255,255,255,.30);
  --text:#000; --text-2:#000; --mute:#000; --mute-2:#000;
  --on-ink:#fff; --on-ink-mute:rgba(255,255,255,.74);
  --brand:#a4e1f9; --brand-soft:#d6f1fc;
  --accent:#a4e1f9; --accent-600:#a4e1f9; --accent-700:#000; --accent-400:#a4e1f9;
  --accent-glow:rgba(164,225,249,.30); --accent-tint:#ecf9fe;
  --c1:#000; --c2:#a4e1f9; --c3:#a4e1f9; --c4:#a4e1f9; --c5:#a4e1f9; --c-graphite:#a4e1f9;
  --grid:rgba(0,0,0,.10); --up:#000; --up-soft:#ecf9fe;
}
/* rival/secondary chart lines: blue, never grey. main lines and bars: black. */
.chart polyline[stroke="var(--c-graphite)"]{ stroke:#a4e1f9; }
.chart g rect[fill="var(--c4)"], .chart g rect[fill="var(--c3)"]{ fill:#000; }
.chart g rect[fill="var(--accent)"]{ fill:#a4e1f9; }
.chart rect[fill="var(--accent)"]{ fill:#000; }
/* backgrounds: only white or black */
.bg-canvas, .bg-canvas-2{ background:#fff; }
.section.bg-canvas, .section.bg-canvas-2{ border-top:1px solid var(--line); }

/* Oswald uppercase headers */
.display, h1.display{ font-family:var(--display); font-weight:700; text-transform:uppercase; letter-spacing:-0.012em; line-height:0.92; }
h2.h-xl{ font-family:var(--display); font-weight:700; text-transform:uppercase; letter-spacing:-0.008em; line-height:0.94; }
h2.h-lg{ font-family:var(--display); font-weight:700; text-transform:uppercase; letter-spacing:-0.006em; line-height:0.96; }
.prose h2, .prose h3{ font-family:var(--display); text-transform:uppercase; letter-spacing:-0.005em; }

/* eyebrow / kicker in Oswald, black on white, blue on black */
.kicker{ font-family:var(--display); font-weight:600; font-size:12.5px; letter-spacing:0.24em; color:#000; }
.bg-ink .kicker{ color:var(--brand); }
.kicker::before{ background:var(--brand); }

/* wordmark accent + headline stop = the blue */
.wm-dot{ color:var(--brand); }
.wordmark .sq{ background:var(--brand); }
.nav.on-dark:not(.scrolled) .wordmark .sq{ background:var(--brand); }

/* buttons: black / white / outline. blue only as hover accent */
.btn-primary{ background:#000; color:#fff; box-shadow:none; }
.btn-primary:hover{ background:#000; color:var(--brand); transform:translateY(-1px); box-shadow:none; }
.bg-ink .btn-primary{ background:#fff; color:#000; }
.bg-ink .btn-primary:hover{ background:var(--brand); color:#000; }
.btn-ink{ background:#000; color:#fff; }
.btn-white{ background:#fff; color:#000; }
.nav-cta{ background:#000; color:#fff; }
.nav-cta:hover{ background:#000; color:var(--brand); }
.nav.on-dark:not(.scrolled) .nav-cta{ background:#fff; color:#000; }
.nav.on-dark:not(.scrolled) .nav-cta:hover{ background:var(--brand); color:#000; }

/* links: black on white, blue on black */
.link-arrow{ color:#000; }
.bg-ink .link-arrow{ color:var(--brand); }
.accent-txt{ color:#000; }
.bg-ink .accent-txt{ color:var(--brand); }

/* emphasis numbers: black on white, blue on black */
.metric-val em{ color:#000; font-style:normal; }
.bg-ink .metric-val em{ color:var(--brand); }
.feat .feat-metric b{ color:#000; }
.case-metric .m-v{ color:#000; }
.bg-ink .feat .feat-metric b, .bg-ink .case-metric .m-v{ color:var(--brand); }
.metric-lbl{ color:#000; }
.bg-ink .metric-lbl{ color:var(--on-ink-mute); }

/* small pills / chips: white with hairline, or the blue */
.tag{ background:#fff; border:1px solid rgba(0,0,0,.18); color:#000; }
.feat-ico{ background:#000; color:var(--brand); }
.window-pill{ background:var(--accent-tint); color:#000; }
.badge-dot{ background:var(--brand); box-shadow:0 0 0 3px var(--accent-tint); }
.meter i{ background:#000; }
.bg-ink .meter i{ background:var(--brand); }
.pos-pill{ background:var(--accent-tint); color:#000; }
.pos-pill.new{ background:#000; color:var(--brand); }

/* cta band: pure black, no gradient/glow */
.cta-band{ background:#000; }
.cta-band::after{ display:none; }

/* hover accents to blue */
.feat:hover{ border-color:var(--brand); }
.nav-links a:hover{ color:#000; }

/* charts: primary lines black on white, blue as the highlighted series/area */
.area-line{ stroke:#000; }
.chart .reveal-line[stroke="var(--accent)"]{ stroke:#000; }

/* GIANT word marquee (the original brand band) */
.word-marquee{ background:#000; color:#fff; padding-block:clamp(20px,3vw,34px); overflow:hidden; -webkit-mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent); mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent); }
.word-marquee-track{ display:flex; gap:0; width:max-content; animation:marquee 34s linear infinite; align-items:center; }
.word-marquee .w{ font-family:var(--display); font-weight:700; text-transform:uppercase; font-size:clamp(40px,7vw,104px); letter-spacing:-0.01em; line-height:1; white-space:nowrap; padding:0 clamp(24px,3vw,54px); }
.word-marquee .sep{ width:clamp(10px,1.4vw,20px); height:clamp(10px,1.4vw,20px); background:var(--brand); flex:none; }

/* ========================================================================
   MOTION LAYER — silky slide-up reveals, chart draw-ins, sparklines
   ======================================================================== */
.reveal{ opacity:0; transform:translateY(28px); transition:opacity .82s cubic-bezier(.16,1,.3,1), transform .82s cubic-bezier(.16,1,.3,1); will-change:opacity, transform; }
.reveal.is-in{ opacity:1; transform:none; }

/* bars grow up when their chart scrolls in */
.chart rect{ transform-box:fill-box; }
.chart.is-in rect{ transform-origin:50% 100%; animation:growUp .85s cubic-bezier(.16,1,.3,1) both; }
.chart.is-in rect:nth-of-type(3n){ animation-delay:.06s; }
.chart.is-in rect:nth-of-type(3n+1){ animation-delay:.12s; }
@keyframes growUp{ from{ transform:scaleY(0.001); } to{ transform:scaleY(1); } }

/* line/area draw-in (reuse reveal-line, longer + smoother) */
.reveal-line{ stroke-dasharray:2000; stroke-dashoffset:2000; }
.is-in .reveal-line{ animation:draw 1.7s cubic-bezier(.16,1,.3,1) forwards; }
.chart .is-in ~ *, .chart.is-in .end-dot{ }
.end-dot{ opacity:0; }
.chart.is-in .end-dot, .is-in .end-dot{ animation:popDot .5s cubic-bezier(.16,1,.3,1) 1.1s both; }
@keyframes popDot{ from{ opacity:0; transform:scale(0); } to{ opacity:1; transform:scale(1); } }

/* count-up numbers get a subtle rise */
[data-count]{ font-variant-numeric:tabular-nums; }

/* sparkline for cards */
.spark{ width:100%; max-width:150px; height:36px; margin-top:auto; }
.spark .sfill{ fill:var(--accent); opacity:.20; stroke:none; }
.spark .spk{ fill:none; stroke:#000; stroke-width:2.2; stroke-linecap:round; stroke-linejoin:round; stroke-dasharray:180; stroke-dashoffset:180; }
.is-in .spark .spk{ animation:draw 1.2s cubic-bezier(.16,1,.3,1) .1s forwards; }
.spark .sdot{ fill:#000; opacity:0; }
.is-in .spark .sdot{ animation:popDot .45s cubic-bezier(.16,1,.3,1) 1s both; }
.feat .spark{ margin-top:14px; margin-bottom:2px; }

/* silky hover micro-lifts */
.feat, .case, .card, .role{ transition:transform .4s cubic-bezier(.16,1,.3,1), box-shadow .4s cubic-bezier(.16,1,.3,1), border-color .3s ease; }
.feat:hover, .case:hover{ transform:translateY(-6px); }

/* nav link underline sweep */
.nav-links a{ position:relative; }
.nav-links a::after{ content:""; position:absolute; left:0; right:100%; bottom:-4px; height:2px; background:var(--brand); transition:right .35s cubic-bezier(.16,1,.3,1); }
.nav-links a:hover::after{ right:0; }

/* respect reduced motion */
@media (prefers-reduced-motion: reduce){
  .reveal{opacity:1;transform:none;transition:none;}
  .chart.is-in rect{animation:none;}
  .is-in .reveal-line, .spark .spk{animation:none;stroke-dashoffset:0;}
  .end-dot,.spark .sdot{opacity:1;animation:none;}
  .feat:hover,.case:hover{transform:none;}
}
.feat .spark{ margin-top:auto; }
.feat .feat-metric{ margin-top:12px; }
/* platform logos on dark backgrounds render white */
.bg-ink .logo-img, .page-hero.bg-ink .logo-img, .ai-hero .logo-img, .tk-hero .logo-img{ filter:brightness(0) invert(1); opacity:.95; }
/* platform logos in original colour (paid-media channels) */
.platform-logo{ height:34px; width:auto; max-width:150px; object-fit:contain; display:block; }
/* client logos in real colour (owner request) */
.marquee-track img.logo-img, .logo-wall img.logo-img{ filter:none !important; opacity:1 !important; }
.marquee-track img.logo-img:hover, .logo-wall img.logo-img:hover{ filter:none !important; opacity:1 !important; }
.marquee-track img[src*="fortnum.svg"]{ max-width:210px; }

/* ========================================================================
   RESPONSIVE / MOBILE  — force stacking, contain overflow.
   !important is used deliberately to beat inline grid-template-columns.
   ======================================================================== */
@media (max-width: 960px){
  .band, .split, .hero-grid, .search-grid, .whynow-grid, #pr-eye-grid,
  [style*="grid-template-columns:1fr 1.02fr"],
  [style*="grid-template-columns:1.02fr 1fr"],
  [style*="grid-template-columns:1.05fr 1fr"],
  [style*="grid-template-columns:1fr 1.05fr"],
  [style*="grid-template-columns:1.4fr 1fr"],
  [style*="grid-template-columns:1.25fr 1fr"],
  [style*="grid-template-columns:1.2fr"]{
    grid-template-columns: 1fr !important;
    gap: 30px !important;
  }
  .band.flip .band-media{ order: 0 !important; }
  .band-media{ display:flex; justify-content:center; }
  .band-media > .window, .band-media > .panel, .hero-dash, .whynow-grid > *{ width:100%; max-width:560px; }
  .window, .panel, .chart, .hero-dash{ max-width:100%; }
}
@media (max-width: 680px){
  /* single column for every remaining inline/multi grid */
  [style*="grid-template-columns"]{ grid-template-columns: 1fr !important; }
  .stat-strip, .feat-grid, .case-grid, .steps, .checks, .row2, .footer-grid, .mini-kpis, .dash-2, .grid{ grid-template-columns: 1fr !important; }
  .brand-kpis{ grid-template-columns: repeat(2,1fr) !important; }
  /* float chips must never sit off-screen */
  .float-chip{ position: static !important; display:inline-flex !important; margin: 0 10px 12px 0 !important; }
  .band-media[style]{ position: static !important; }
  .band-media img[style*="position:absolute"]{ position: static !important; height: 90px !important; margin: 0 auto 14px !important; }
  /* scale huge type down so it never overflows */
  h1.display{ font-size: clamp(32px, 12.5vw, 54px) !important; }
  h2.h-xl{ font-size: clamp(27px, 9.2vw, 44px) !important; }
  h2.h-lg{ font-size: clamp(25px, 8.4vw, 40px) !important; }
  h2.display{ font-size: clamp(30px, 11vw, 50px) !important; }
  .lede{ font-size: 16.5px !important; }
  .word-marquee .w{ font-size: clamp(34px, 13vw, 62px) !important; }
  .section{ padding-block: clamp(40px, 11vw, 72px) !important; }
  .cta-band{ padding: 28px !important; }
  .capability, .container.wide, .container{ overflow-x: clip; }
  /* dashboards / windows readable */
  .dash-view{ padding: 16px !important; }
  .plat-row{ grid-template-columns: 1.3fr 1fr 48px !important; }
  .stat-cell{ padding: 22px !important; }
}
/* phone galleries never cram on small screens */
@media (max-width: 760px){
  .vwall{ grid-template-columns: repeat(2,1fr) !important; }
  .live-row{ gap: 18px !important; }
}
@media (max-width: 480px){
  .phone{ width: 230px !important; }
  .brand-kpis{ grid-template-columns: repeat(2,1fr) !important; }
}
/* mini-tables scroll rather than overflow */
.mini-table{ display:block; overflow-x:auto; }

/* mobile header: logo + burger only (CTA lives in the menu) */
@media (max-width: 720px){
  .nav-cta{ display:none !important; }
  .wordmark{ font-size: 23px !important; }
  .nav{ padding-block: 12px !important; }
  .nav-right{ gap: 0 !important; }
}

/* let collapsed grid/flex tracks shrink to the container (kills min-content overflow on mobile) */
@media (max-width: 960px){
  .hero-grid, .band, .split, .search-grid, .whynow-grid, #pr-eye-grid,
  [style*="grid-template-columns"]{ min-width: 0; }
  .hero-grid > *, .band > *, .split > *, .search-grid > *, .whynow-grid > *, #pr-eye-grid > *,
  [style*="grid-template-columns"] > *{ min-width: 0 !important; }
  /* media/phone widgets never wider than the column */
  .band-media, .hero-grid > *:last-child{ overflow: visible; }
  .phone{ max-width: 100%; }
}

/* ghost buttons on the dark tiktok + AI heroes must read white */
.tk-hero .btn-ghost, .ai-hero .btn-ghost{ color:#fff; border-color: var(--line-dk-2); }
.tk-hero .btn-ghost:hover, .ai-hero .btn-ghost:hover{ background: rgba(255,255,255,.08); border-color: rgba(255,255,255,.42); color:#fff; }

/* mobile-menu CTA must stand out on the black sheet */
.mobile-menu .btn-primary{ background: var(--brand); color:#000; border:0; }
.mobile-menu .btn-primary:hover{ background:#fff; color:#000; }

/* TikTok Shop bag logo: present its white PNG as a deliberate rounded badge */
img[src*="tiktok-shop-bag"]{ border-radius:16px; box-shadow:0 12px 30px -12px rgba(0,0,0,.45); }

/* Viewpoint System is a stacked 3-line logo — give it more height in the wall so it stays legible */
.marquee-track img.vps-logo, .logo-wall img.vps-logo{ height:56px !important; max-width:130px; }