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Come play. Built by the people doing the actual work.

GAMEPLAN. is a London-based performance, media and technology group. Four specialist practices, one P&L, no layers. We hire operators who own a P&L column end to end. If you want process, politics and PowerPoint, this is not it.

See open roles careers@hellogameplan.com

How we work.

Remote-first, London-rooted. We operate like a studio, not a factory. Small teams. Founder on every call. One monthly day together at Soho House for the room, the food and the decisions that do not happen on Slack.

Setup

Remote-first, UK

Work from home, a cafe in Brentford or a park with your kids. Meet in person when it matters.

Once a month

Soho House day

Members-room working day for the whole team. Planning, creative, lunch, the occasional rooftop.

Included

Paid gym and workspace

Covered gym membership and a workspace membership near you. Your body and your desk, sorted.

Package

Real money and equity

Senior salaries benchmarked against Soho-creative and London-agency ranges. Equity or profit share for senior operators.

Stack

Kit you actually want

MacBook, monitor, chair, tools. Plus the Viewpoint System hardware stack on the Technology practice.

Time

28 days + bank holidays

Plus the week between Christmas and New Year. Plus your birthday. Take them. Actually.

Learning

Certifications paid

Google, Microsoft, Meta, TikTok, Klaviyo, Shopify. Take the exam, we pay, you keep the badge.

Giving back

Pro bono charity seat

Every role touches our flagship charity Google Ad Grants programme. Real media, real outcomes.

Now playing · Q2

The moves.

Four open goals for the quarter. Public, so we have to hit them. Two moves ahead, every quarter.

  1. A £1m paid media month for one client.
  2. TODAY. past 10k bottles a month.
  3. One charity to 2x online donations on Ad Grants.
  4. A Viewpoint eye-tracking study in a UK transport hub.

Open roles.

Four roles open across the four practices. Direct line to a founder. Short interview process. We move fast and we mean it.

01 · Media Full-time · Remote UK · London hybrid

TikTok Live Shop Manager.

Run TikTok Shop live selling across the client roster. Programming, creator castings, in-stream commerce mechanics, Spark Ads amplification. You know what a good live looks like because you have run them.

  • Own the live calendar across multiple brands. Build the team of creators and hosts.
  • Design the show. Products, price ladders, offers, pinning, giveaways.
  • Wire Shop, paid amplification and affiliate into one revenue engine.
  • Report on GMV, AOV, viewer-to-buyer conversion. Not just views.
Apply
02 · Performance Full-time · Remote UK · London hybrid

Microsoft Paid Ads Specialist.

Own Microsoft Ads end to end for a portfolio of premium DTC, B2B and luxury clients. The quiet channel where intent converts and the CPCs still make sense. Shopping, search, audience network and LinkedIn Audience integration.

  • Full Microsoft Advertising stack. Scripts, automated rules, Performance Max, Audience Ads.
  • Build account structures that reward intent, not last-click luck.
  • Work alongside the Google and Meta leads. No silos.
  • Microsoft Certified Professional or equivalent proof. If not, we will get you there.
Apply
03 · Performance · Charity Full-time · Remote UK · London hybrid

Google Ad Grants Expert.

Run Google Ad Grants for a tight portfolio of UK charities, including our pro bono flagship partner. 10,000 USD per month of grant spend per charity, structured for real outcomes. You know the policy rulebook, the 5 percent CTR floor, the conversion tracking traps, and how to make a grant account deliver donations, sign-ups and service reach.

  • Strategy, structure, compliance and optimisation across multiple Ad Grants accounts.
  • Lead our pro bono partner engagement end to end. Measurable, reportable, meaningful.
  • Work with paid-search peers to graduate charities onto paid Google and Microsoft when the grant cap bites.
  • Google Ads certified, ideally with prior Ad Grants portfolio experience.
Apply
04 · Brand · Partnerships Full-time · Remote UK · London hybrid

Senior PR and Partnerships Lead.

Agency-level PR and partnerships operator. Not a junior writing press releases. Someone with real rooms, real numbers and real relationships across UK media, retail, hospitality and tech. You build the narrative, place the story and open the doors.

  • Own the PR calendar for GAMEPLAN. and selected client retainers.
  • Place founder and client stories in the titles that actually move reputation.
  • Design brand-to-brand partnerships, retail activations and pop-ups that produce demand.
  • Minimum 6 to 8 years agency or senior in-house PR. A book of contacts you actually use.
Apply
Pro bono · Charity partner

We give one charity our best work.

Every year GAMEPLAN. takes on one UK charity as a pro bono partner. We run their Google Ad Grants account, build their conversion tracking, audit their website and share a seat at the table with our full team. Not a line item. Not a discount. Actual work.

If you join GAMEPLAN., you spend time on this account. Every role, every practice, every month. It is the fastest way to learn the craft and the cleanest way to use it.

10k.
USD of Google Ad Grants media managed per month for our charity partner
1.
UK charity taken on pro bono each year. Chosen together, as a team.
100%.
Of our team touches the charity account at least once a quarter
0.
Pitches, procurement rounds or minimum spends. Just work.

Not the role you saw?

If you are a specialist operator in paid, TikTok, eye-tracking, AI search, web or PR and we are not advertising your role right now, still write. We bank great people for the next brief.

Write to careers@hellogameplan.com Talk to the founders