Ten years in the making.
Tom and Magda met running performance for category-leading brands. Both already had companies. Both were already shipping work for names most agencies can't get a meeting with.
By 2025 the duplication across four brands cost more than it returned. Clients kept buying multiple practices at once. The market wanted one number, one contract, one accountable team. Running four agencies was the slow way to build one group.
So we consolidated. One brand. One P&L. One scoreboard.
PPC Gameplan is founded
Magda builds a performance boutique specialising in Google and Microsoft Ads. Retail, D2C, subscription. The foundation.
The performance armEyetracked launches
Tom co-builds an eye-tracking technology stack for creative diagnostics and incrementality. One of the only independent UK measurement stacks at this depth.
The technology armLondonbanana opens the TikTok studio
Creator-led TikTok built for the platform shift. Shipping for brands before most UK agencies had posted their first organic.
The media armThe build arm is added
Websites and CRO. Conversion-optimised builds for the paid accounts the group was already running. End-to-end from ad click to revenue.
The build armGAMEPLAN. One group
Four specialisms under one name. Same team. Same standards. One scoreboard. Built to go further up-market.
hellogameplan.com