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Google · Microsoft · Meta · Amazon

Paid media.

Every pound measured against revenue. Google, Microsoft, Meta and Amazon run as one channel by a team in paid search since 2008.

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2008
In paid search since
4
Ad platforms run
£10k
Free search a month for charities
paid-media / blendedLive
4.8×
Blended ROAS
£14
Cost per acquisition
-63%
CAC vs start
Revenue against spend, 8 weeks +164%
£120k £90k £60k £30k £0 W1 W4 W8
Revenue Ad spend
CPA £0
Blended ROAS 0
Channels we run

Four platforms, one revenue number.

Search intent on Google and Microsoft, discovery on Meta, paid answers inside ChatGPT.

Search, Performance Max, Shopping and Demand Gen, capturing demand that already exists.

Bing plus the Microsoft Audience Network and Copilot inventory. A cheaper click that converts.

Advantage+ and prospecting, with budgets set by incrementality.

Paid placement inside ChatGPT answers, the newest performance channel.

Google Ads

Search, Shopping, Performance Max and Demand Gen.

Search, Performance Max, Shopping and Demand Gen built around one target return. Accounts rebuilt to lift blended ROAS and cut acquisition cost.

  • Search structured around intent and margin
  • Performance Max with asset and audience controls
  • Shopping feeds cleaned and priced to win
  • Demand Gen for the top of the funnel
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google-ads / blended-roasLive
4.8×
Blended ROAS
£14
Cost per acquisition
4
Platforms
5× 4× 3× 2× 1× 0 1.7× 2.4× 3.1× 3.8× 4.3× 4.8× M1 M2 M3 M4 M5 M6
Microsoft Advertising

Bing, the Audience Network and Copilot inventory.

Bing search plus the Microsoft Audience Network and Copilot inventory, imported from Google and rebuilt for the platform. A lower-cost parallel channel that scales fast.

  • Bing search at a lower cost per click
  • Microsoft Audience Network for reach beyond search
  • Copilot inventory as it opens to advertisers
  • Imported from Google then tuned to the platform
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microsoft-ads / new-revenueScaling
22%
Of new revenue
8 wks
To that share
Bing
Plus Copilot inventory
Share of new revenue, 8 weeks +22 pts
25% 20% 15% 10% 5% 0 22% W1 W4 W8
Meta

Advantage+ and prospecting, set by incrementality.

Advantage+ and prospecting, budgeted on incrementality. We report the revenue an ad actually added, so last click stops crediting the wrong campaigns.

  • Advantage+ shopping alongside manual prospecting
  • Creative tested weekly, winners scaled
  • Prospecting and retargeting split and read separately
  • Budgets set by incremental return
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Reported against incremental

Last-click credit vs tested truth

Tested
£60k £40k £20k £0 £48k £39k £22k £31k Advantage+ Prospecting
Reported, last click Incremental, tested

Last click over-credits Advantage+ and under-credits prospecting. Budget follows the tested number.

Amazon Ads

Sponsored Products and Sponsored Brands.

Sponsored Products and Sponsored Brands for retail and marketplace, run to a target advertising cost of sale. We defend branded terms, win the generics and hold the account to your return.

  • Sponsored Products across branded and generic terms
  • Sponsored Brands to hold the top of the page
  • Retail and marketplace read as one account
  • TACoS managed to target
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amazon-ads / sponsoredOn target
4.1×
Ad return on sales
8.2%
TACoS at target
+161%
Ad-attributed sales
Ad-attributed sales, 6 months rising
£50k £40k £30k £20k £10k £0 £18k £24k £29k £35k £41k £47k M1 M2 M3 M4 M5 M6
Ad Grants for charities

Up to £10,000 a month of free search for charities.

Google and Microsoft give registered charities up to £10,000 a month of free search. We set it up, keep it compliant and turn every pound into donors, volunteers and enquiries.

  • Google Ad Grants set up and kept compliant
  • Microsoft Ad Grants claimed and run in parallel
  • The full £10,000 a month put to work
  • Reported on donations and enquiries
Check your eligibility
ad-grants / utilisationCap reached
£10k
Free search a month
£0
Media cost to you
100%
Of the cap used
Grant spend to the £10k cap at cap
£10k cap £5k £0 M1 M3 M6
How we work

How we onboard.

Week 1

Diagnose

We audit each account, find where money leaks and set one target return.

Week 2

Build

Rebuilt across Google, Microsoft, Meta and Amazon with clean tracking and fresh creative.

Ongoing

Optimise

We test for incrementality and move budget to what adds revenue.

Ongoing

Scale

Spend follows the return. We widen the channels that keep paying.

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Work with us.

We will review your accounts and set out the fastest route to a measurable return.

Book a call +44 7747 151663

Buying AI answers too? See ChatGPT Ads. Paid search heritage from PPC Gameplan since 2008. team@ppcgameplan.com

Paid media, answered

Frequently asked questions.

What does a PPC agency do?

A PPC agency plans, builds and manages your paid search and paid social. We run Google Ads, Microsoft Advertising, Meta Ads and Amazon Ads, measured against revenue.

How much does paid media management cost?

A monthly fee scaled to your spend and channels, on top of the ad budget and set against a commercial target.

Should I run Google Ads or Meta Ads?

Most brands run both. Google Ads captures existing demand, Meta creates it. We split budget by incremental return.

Do you manage Microsoft Ads and Amazon Ads?

Yes. Microsoft Advertising reaches buyers at a lower cost per click, including Copilot inventory. Amazon Ads wins the shelf for retail and marketplace brands.

Can you run ChatGPT Ads too?

Yes. Paid placement inside AI answers is a new channel we run as specialists. See our ChatGPT Ads page.

Do you manage Google Ad Grants for charities?

Yes. We win and manage Google and Microsoft Ad Grants, turning up to 10,000 pounds a month of free search into donations and sign-ups.