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TikTok Shop TikTok Shop · LIVE · Creators

TikTok Shop & LIVE.

Your customers already shop on TikTok. We run the whole channel: TikTok Shop, creator content, Spark Ads and daily live selling from our Brentford studio.

Book a TikTok Shop audit Tour the studio
£10bn
Added to UK GDP by TikTok, 2025
300k+
UK sellers on TikTok Shop
6,000+
Live sessions run daily
LIVE 3,914 watching
Glow Kit
£42.00
Buy now
Only 40 left at this price. Check out without leaving the live.
Live GMV £0
Add to cart 0%
The feed, live

Scroll a wall of live shops.

Every card is a room where a host sells on camera right now. We run rooms like these daily from our Brentford studio.

LIVE 5,204 watching
Glow Serum
£34.00
Buy now
Restocked and pinned. Tap to buy without leaving the live.
mia_k is it good for oily skin? leah.b just ordered two 🙌 jordan restock the bundle els checkout was so quick
❤️ 💖 🔥 ✨
LIVE 3,318 watching
Hydra Cream
£29.00
Buy now
Only 40 left at this price. Grab it before we unpin.
sana how long does a jar last? tomh mine arrived next day 🔥 amaya travel size next pls
💙 ❤️ ✨ 🔥
LIVE 2,741 watching
Lip Oil Duo
£22.00
Buy now
Two shades, one tap. Pinned for the next ten minutes.
priya does the code still work? danny third order this week 😅 rae the clear one is gorgeous noor add to cart done ✅
💜 ❤️ 👏 🔥
LIVE 6,932 watching
Volume Mascara
£19.00
Buy now
Selling out live. Tap the pin to check out in seconds.
bea is it smudge proof? kez bought two, gifting one 🎁 tara so fast, love this
❤️ 🔥 💥 ✨
LIVE 1,864 watching
Detox Tea
£26.00
Buy now
Bundle of three pinned now. Free delivery over sixty five.
hana caffeine free version? omar reordered already 👌 gy tastes so good honestly lou pin the bundle again
💚 ❤️ ✨ 🔥
LIVE 4,487 watching
Silk Scrunchie Set
£14.00
Buy now
Five in a set, one price. Pinned while stock lasts.
ivy what colours are left? max got the last set 🙌 nia perfect little gift
❤️ 💛 🔥 👏
Why now

TikTok is where your next customer discovers and buys.

Search, social and shopping collapsed into one feed. The winning brands treat TikTok as a storefront that trades every day.

A shopper opening TikTok Shop on their phone
UK shoppers open to buying on TikTok
42%
Rises to 89% of 18 to 34s
UK SME revenue added in 2025
£3.4bn
Public First for TikTok, 2025
LIVE add-to-cart vs feed ads
3.7×
~7.8% vs ~2.1%, global benchmark
Growth in TikTok LIVE sales
+93%
Year on year

TikTok Shop GMV

Global, USD billions

+94% YoY
2023202420252026e $20b$33b$64b$112b

Source: TikTok Shop reporting and 2026 projection

What we run for you

The whole channel, operated end to end.

You set the brand and margins. We run the whole channel, from first hook to checkout.

Managed TikTok Shop

Setup, catalogue, promotions and daily operations, run like a real retail channel.

Donefor you, end to end

Creator & affiliate engine

We recruit, brief and manage the creators who sell for you. Affiliate content drives the most Shop sales.

~42%of Shop sales via creators

Spark Ads & paid media

We amplify converting content through real creator posts. Native ads that lower cost and lift completion.

-30%CPA vs standard ads, benchmark

TikTok LIVE selling

Trained hosts sell your products on camera every day. Live converts far harder than the feed.

3.7×the feed conversion, benchmark

Content production

Native, scroll-stopping content shot in our studio. Volume and quality without the in-house overhead.

#1ROI format, short-form video

Reporting on GMV

One dashboard for shop, creators, ads and live. GMV, ROAS and cost per acquisition, never vanity views.

Weeklynumbers you can act on
The studio

A TikTok LIVE shopping studio in Brentford

A dedicated live selling space in West London. Trained hosts, broadcast kit and a control room, booked by the session or run daily.

  • Trained live hosts and a producer on every session
  • Multi-camera setup, lighting and real-time product pinning
  • Daily schedules that keep your shop trading
  • Fifteen minutes from central London
Book a studio session
studio / live-controlOn air
LIVE
Concurrent viewers
3,914
Units sold, this session
612
selling out fast
Product queue
Glow Kit BundlePINNED£42.00
Signature Serum£28.00
Daily Cleanser£18.00
Content that sells

Content that stops the scroll.

Creator-led videos and live clips that feel native to the feed. Every piece points to a pinned product and a checkout.

TIKTOK SHOP
@glow.edit
1.2M views · 4.1k sold
LIVE CLIP
@thedailyhaul
840k views · live
AFFILIATE
@wellness.week
2.6M views · 9.3k sold
SPARK AD
@brand.official
3.1M views · 5.8 ROAS
UGC
@honest.reviews
520k views · 2.2k sold
LIVE CLIP
@studio.live
1.9M views · 7.1k sold
TIKTOK SHOP
@beauty.desk
3.4M views · 12k sold
HAUL
@home.reset
610k views · 3.4k sold
AFFILIATE
@fit.fuel
1.5M views · 6.2k sold
On air

This is what a live looks like.

A host on camera, a pinned product ready to buy and comments moving in real time.

LIVE 4,812 watching
Glow Kit
£42.00
Buy now
mia_k does it suit oily skin? leah.b just ordered two 🙌 jordan is the bundle back in?
❤️
LIVE 2,190 watching
Signature Serum
£28.00
Buy now
sana how many drops a day? tomh checkout was so quick amaya restock the travel size
❤️
LIVE 6,047 watching
Daily Cleanser
£18.00
Buy now
priya code still working? danny third order this week 😅 els pin the bundle again pls
❤️
See it live

Watch a real session.

Replays from the studio floor. Real hosts, real products, checkout one tap away.

LIVE REPLAY @brand.official Studio session · Brentford
LIVE REPLAY @studio.live Daily live · product pinning
How it works

Live in weeks. Scaling in months.

Week 1

Audit & plan

We audit your products, margins and category, then build the plan and content angles.

Week 2

Shop & creators

Shop set up, catalogue live, creators recruited and briefed, first content in production.

Week 3

Go live & advertise

First live sessions from the studio, Spark Ads behind the content that converts.

Ongoing

Scale the winners

Daily lives, more creators and budget on what returns.

The opportunity in numbers

Live shopping is the fastest growing way to sell online.

26%

of TikTok GMV now comes from LIVE, up from 14% in 2024.

0

of UK businesses on TikTok say it grew their sales.

#4

TikTok Shop ranks among the UK's largest beauty retailers.

£0

TikTok could add to the UK economy by 2030.

Sources: Public First for TikTok 2025, eMarketer, TikTok Shop. Conversion and affiliate benchmarks are global and shown as directional.

Brentford · West London

Put your products on camera and watch them sell.

Book a TikTok Shop audit. We map your fastest route to GMV and show you a week of live selling.

Book a TikTok Shop audit See everything we do