ChatGPT Ads · Microsoft Ads · Ad Grants

Show up in the answer,
and the ad.

Your customers now ask ChatGPT before they search. We run paid presence inside AI answers, plus Microsoft Advertising, Google Ads and Ad Grants for charities, as one performance channel.

Book a call See what we run

2008

In paid search since

4.8×

Peak blended ROAS

£10k

Free search a month for charities

ai-placements / liveServing

1.4M

Answer impressions

£16

Cost per acquisition

31%

Share of answer

Buyers research inside ChatGPT before they ever reach your site.

The question is no longer typed into a search bar. It is asked to an assistant that answers in one screen. Brands that buy presence in that answer win the moment of intent.

Weekly ChatGPT users

800M

OpenAI, 2025, estimate

Buyers who research with AI

58%

Directional estimate

Searches moving to AI answers

1 in 4

By 2026, directional

Microsoft CPCs vs Google

-32%

Benchmark, varies by sector

AI assistant query volume

Indexed, directional

Rising

Directional index of AI assistant usage, shown for shape not scale

What we run

One team across every paid answer surface.

ChatGPT Ads lead. Microsoft and Google carry the demand you can already capture. Charities get free reach on top.

ChatGPT Ads

Paid presence inside AI answers, built for the moment your customer is deciding. Our lead channel.

Leadchannel, run by specialists

Microsoft Advertising

Bing plus Copilot and ChatGPT inventory. Lower cost per click and a buyer who converts.

-32%CPC vs Google, benchmark

Google Ads

Search, Performance Max and Shopping. The demand that already exists, captured efficiently.

FullSearch, PMax, Shopping

Measurement & incrementality

We prove what the ad actually added. Clean tracking, incrementality tests, revenue not clicks.

Revenuereported, never vanity

Ad Grants for charities

Google and Microsoft Ad Grants set up and managed. Up to £10,000 a month of free search.

£10kfree search a month

Creative for AI answers

Copy and assets written to be quoted, cited and clicked inside an assistant, not just a feed.

Builtto be cited and clicked

Proof

The same discipline that moved these numbers now runs your AI ads.

0

Revive Collagen blended ROAS, up from 1.7×.

£0

Revive CAC, down from £38.

£0

Fortnum & Mason CAC, down from £62.

2008

Running paid search for brands since.

Real client results, GAMEPLAN. and PPC Gameplan. Usage figures on this page are directional and labelled as estimates.

How we work

Live in weeks. Compounding after that.

Week 1

Audit

We map where your buyers ask, what they ask and which answer surfaces you can win first.

Week 2

Launch

ChatGPT Ads, Microsoft and Google go live with clean tracking and creative built for answers.

Ongoing

Measure

We test for incrementality and report on revenue and cost per acquisition, never clicks alone.

Ongoing

Scale

Budget follows what returns. Share of answer grows as the channel matures.

Book a call

Own the answer before your competitors do.

We will show you where your customers ask, what a ChatGPT Ads campaign looks like, and the fastest route to revenue across Microsoft and Google too.

Book a call +44 7747 151663

Paid media heritage from PPC Gameplan, running search since 2008. team@ppcgameplan.com

Show up in the answer,and the ad.