Your buyers ask ChatGPT who to trust before they search or buy. If it names a competitor and not you, you have already lost the sale. We get you into the answer.
We audit every ChatGPT answer that matters in your category, show you exactly where you are missing, and build the plan that gets you named. You get more qualified demand from the tool your buyers already trust. Book your audit today and see your baseline this week.
Weekly ChatGPT users. OpenAI, 2025, estimate.
Buyers who research with AI before they buy. Directional estimate.
Searches moving to AI answers by 2026. Directional.
Running visibility for brands since.
In short. Buyers now ask ChatGPT for a shortlist before they open a search engine. To get recommended you make your brand easy for the model to find, trust and repeat: a clear entity with consistent facts, structured data, credible third party coverage, strong reviews, pages written to be quoted, and paid presence through ChatGPT Ads. Then you measure share of model, the proportion of relevant answers that name you against your rivals. The brands that move first hold the recommendation, and that window is closing fast.
People used to type a query, scan ten links and decide for themselves. Now they ask ChatGPT a plain question, "which is the best option for me", and read one answer that already contains the shortlist. If your brand is in that answer you win the consideration for free. If it is not, you never enter the room, however well you rank or however much you spend on ads.
This is the moment of intent moving upstream. The buyer trusts the recommendation because it feels neutral and personal at the same time. That trust is exactly why being named is worth more than a top ranking, and why the brands that claim it early are hard to dislodge. Book your ChatGPT visibility audit and we will show you which answers you already appear in.
ChatGPT is not guessing. It reaches for the brands that are best described across the sources it learns from. Six signals decide who gets recommended.
Read that list back and one thing is clear. Keywords do not get you recommended. Clarity, credibility and consistency do.
We map the questions your buyers ask ChatGPT, show you who it names today, and build the plan to make that name yours. Get your audit before the answer sets around someone else.
This is practical work with a clear order. These are the levers that move you from absent to recommended.
Give your brand one consistent name, description and set of facts across your site, your About page, Wikipedia, Wikidata, Crunchbase and your social profiles. Then mark it up with schema so the model reads it as fact. Consistency is what lets ChatGPT trust the picture and repeat it correctly.
When respected publications describe you accurately, ChatGPT learns from those sources and quotes them back. Earned coverage is now a direct visibility tactic. A single well placed feature in a trusted outlet can put you in answers for months.
Volume, rating and recency across Google, Trustpilot and the review sites in your sector all feed the recommendation. Ask for reviews, reply to them, keep them current. The model reads the same signals your buyers do.
Lead every page with a direct answer. Use plain sentences, short paragraphs, clear headings, a takeaways list and a FAQ, exactly like this page. Give the model a clean passage it can lift whole and it will.
Earned recommendation and paid placement work best together. ChatGPT Ads let you buy visibility beside the organic answer, so you show up whether the reply is sponsored or not. Run it alongside your wider paid media and you own both halves of the result.
Start with your visibility audit
You cannot improve what you do not measure. Share of model is your share of voice inside the answer: across the real questions a buyer asks, how often does ChatGPT mention, cite or recommend you against your competitors.
This is the work we run inside search and AI visibility at GAMEPLAN. You get a clear baseline, a plan and a number that goes up.
Make your brand easy for the model to find, trust and repeat. Build a clear entity with consistent facts, ship structured data, earn credible coverage and reviews, write pages in short quotable passages, and add paid presence through ChatGPT Ads. The goal is to be the brand the model names when a buyer asks for a recommendation.
It draws on training data, live web results, the pages it cites, review signals and structured data. Brands described consistently, covered by credible sources and easy to quote are the ones it recommends. Authority and clarity beat keywords.
Yes. ChatGPT Ads let you buy visibility beside the organic recommendation. The strongest results come from running paid presence and earned recommendation together, so you show up whether the answer is sponsored or not.
You measure share of model, the proportion of relevant ChatGPT answers that mention, cite or recommend you against competitors. Run a fixed set of buying questions on a schedule, score presence and accuracy, and track the trend alongside AI referral traffic.
We run your ChatGPT visibility audit, show you every answer you are missing, and build the plan to become the recommended brand. Book a call and see your baseline this week.